Privacy Policy
Privacy Policy
Simple & Transparent.
We respect your privacy and want you to understand exactly how Alfa Cutlery uses information when you visit our website, place an order or contact us.
Your information stays protected
We only use personal information where we have a legitimate reason to do so, such as processing your order, providing customer service, operating our website, meeting legal obligations or, where appropriate, with your consent.
Who we are
This Privacy Policy explains how Alfa Cutlery handles personal information when you use our website or interact with our business.
Alfa Cutlery
Alfa Cutlery is an online retailer offering handcrafted and made-to-order products. We take reasonable steps to protect the personal information entrusted to us and to explain clearly how it is used.
What information may we collect?
The information we collect depends on how you use our website and services.
Contact information
This may include your name, email address, telephone number and other contact details you provide when contacting us.
Order information
When you place an order, we may process information needed to fulfil the order, such as billing and delivery details, order information and communications relating to your purchase.
Messages & enquiries
If you contact us, we may keep records of your enquiry, correspondence and information needed to respond to you.
Website information
Depending on how the website is configured, technical information such as IP address, browser type, device information and website activity may be processed.
How do we use your information?
We use personal information for specific business and customer-service purposes.
- To process and fulfil your orders
- To arrange delivery of your purchases
- To respond to customer enquiries
- To provide after-sales support
- To process refunds, returns and exchanges
- To maintain and improve our website
- To protect our website, customers and business against fraud, misuse or security threats
- To comply with applicable legal and regulatory requirements
- To send marketing communications where permitted and, where required, where you have given consent
Why are we allowed to use your information?
UK data protection law requires businesses to have a lawful basis for processing personal information.
Contract
We may need to use your information to process your order, provide the products you purchased and manage your relationship with us.
Legal obligations
We may process information when necessary to comply with legal, accounting, tax, regulatory or other obligations.
Legitimate interests
We may use information where necessary for legitimate business interests, provided those interests do not unfairly override your rights and interests.
Consent
Where consent is the appropriate legal basis, we will ask for it and explain what you are consenting to. You can withdraw consent where applicable.
Who may receive your information?
We do not sell your personal information. We may share information with trusted third parties where necessary to operate our business and provide our services.
| Type of service | Why information may be shared |
|---|---|
| Payment services | To process payments and help prevent fraudulent transactions. Payment providers may process information under their own privacy policies. |
| Delivery & fulfilment | To deliver your order to the address you provide and manage delivery-related services. |
| Website & technology providers | To host, maintain, secure and operate our website and ecommerce systems. |
| Professional advisers | Where reasonably necessary for legal, accounting, compliance or other professional services. |
| Authorities | Where we are legally required to disclose information or where disclosure is necessary to protect legal rights, safety or prevent unlawful activity. |
Payment information
Payment transactions may be processed by third-party payment providers. Where this happens, payment details may be handled directly by the relevant payment provider rather than being stored by Alfa Cutlery. The exact information processed depends on the payment method available at checkout.
Cookies & similar technologies
Our website may use cookies and similar technologies to help the website work, remember preferences, support ecommerce functionality and, where applicable, understand how visitors use the website.
How do we protect your information?
Security measures
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Limited access
Access to personal information should be limited to people and service providers who need it for legitimate business purposes.
How long do we keep your information?
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, tax and dispute-resolution requirements.
We regularly review information
When information is no longer required, we take reasonable steps to securely delete it or otherwise dispose of it. The exact retention period can vary depending on the type of information and why we need to keep it.
You have rights over your personal information
Depending on the circumstances and applicable law, you may have several rights regarding your personal information.
Ask for a copy of personal information we hold about you.
Ask us to correct inaccurate or incomplete information.
Ask us to delete personal information in certain circumstances.
Ask us to restrict processing in certain circumstances.
Object to certain types of processing where applicable.
Where processing is based on consent, you may withdraw that consent.
Marketing communications
If we send marketing communications, we will provide an appropriate way to opt out. You can unsubscribe from marketing messages at any time where applicable.
International data transfers
Some third-party service providers we use may process information outside the United Kingdom. Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable data protection law.
Children's information
Our website and services are intended for customers who are legally able to use them. We do not knowingly seek to collect personal information from children where doing so would be inappropriate or unlawful.
Links to other websites
Our website may contain links to third-party websites. Those websites have their own privacy practices and policies. We are not responsible for the privacy practices of websites that we do not operate.
If you have a privacy concern
If you have a question or concern about how we handle your personal information, please contact Alfa Cutlery first so we can try to resolve the issue.
You also have the right to complain to the UK's Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully or your data protection rights have not been respected.
Privacy FAQs
Tap a question to see the answer.
Have a privacy question?
If you want to know what information we hold about you, have a privacy concern or want to exercise a data protection right, contact Alfa Cutlery.
Contact Alfa Cutlery →