Privacy Policy
Your privacy matters
Alfa Cutlery privacy policy.
This page explains how Alfa Cutlery uses personal information when you visit alfacutlery.com, place a made-to-order knife or axe order, or contact us. It is written for customers in the United Kingdom and other markets we serve.
01 · About this policy
Who we are
Alfa Cutlery is an online retailer of handmade and made-to-order cutlery, including Damascus steel knives, axes, pocket knives and jewellery. Production is in Wazirabad, Pakistan. Customer offices operate from Halifax in the United Kingdom and Texas in the United States.
This policy covers personal information collected through our website, checkout, email at info@alfacutlery.com, and related customer service.
02 · Information
What information may we collect?
What we collect depends on how you use the site — browsing, buying, or sending a message.
Contact information
Name, email address, telephone number and other details you give when you write to us.
Order information
Billing and delivery details, product and order records, and messages about a purchase.
Messages and enquiries
The content of your enquiry and what we need to reply, including an order number if you send one.
Website information
Technical data such as IP address, browser, device and site activity, depending on how the website is set up.
03 · Why we use it
How do we use your information?
- To process and fulfil your orders
- To arrange delivery of knives, axes and other pieces
- To answer customer enquiries
- To provide after-sales support
- To process refunds, returns and exchanges
- To maintain and improve the website
- To protect the site, customers and business against fraud, misuse or security threats
- To meet legal and regulatory requirements
- To send marketing where the law allows and, where required, where you have consented
04 · Legal basis
Why we are allowed to use it
UK data protection law requires a lawful basis for processing personal information.
Contract
To take payment, make the product, ship it and manage your customer relationship.
Legal obligations
Accounting, tax, regulatory and other duties we cannot avoid.
Legitimate interests
Running and securing the shop, provided those interests do not unfairly override yours.
Consent
Where consent is the right basis we will ask for it. You can withdraw it where the law allows.
06 · Cookies
Cookies and similar technologies
The site may use cookies so the basket, checkout and security features work. Other cookies may support analytics, preferences or marketing, depending on the tools installed.
Where UK law requires consent for non-essential cookies, a consent control should be shown before those cookies run.
07 · Security
How we protect your information
Security measures
We take reasonable technical and organisational steps against unauthorised access, loss, misuse, alteration or disclosure.
Limited access
Access is limited to people and providers who need the data for a genuine business purpose.
08 · Retention
How long we keep it
We keep personal information only as long as we reasonably need it for the original purpose, including legal, tax, accounting and dispute records. When it is no longer needed we take reasonable steps to delete or otherwise dispose of it. Exact periods vary by record type.
09 · Your rights
Rights over your personal information
Depending on UK GDPR and your situation, you may be able to:
Access
Ask for a copy of personal information we hold about you.
Correction
Ask us to fix inaccurate or incomplete details.
Erasure
Ask us to delete information in certain cases.
Restriction
Ask us to limit processing in certain cases.
Object
Object to some processing where the law allows.
Withdraw consent
Where we rely on consent, you can withdraw it.
If we send marketing, you can opt out at any time using the method in the message.
Some providers may process data outside the United Kingdom. Where that happens we use appropriate safeguards required by UK data protection law.
The website is for customers who are legally able to use it. We do not knowingly collect children’s personal information where that would be inappropriate or unlawful.
Links to other sites have their own policies. We are not responsible for sites we do not operate.
Complaints
If you have a privacy concern
Write to Alfa Cutlery first so we can try to fix it. You also have the right to complain to the UK Information Commissioner’s Office (ICO) if you believe your information was handled unlawfully.
Quick answers
Privacy FAQs
What personal information does Alfa Cutlery collect?
Depending on use of the site: name, contact details, delivery and order data, messages you send, and some technical data about how the website is used.
Does Alfa Cutlery sell personal information?
No. Information may be shared with trusted providers only where needed to run the website, take payment, deliver orders or meet the law.
Who processes my payment details?
Third-party payment providers. Card details are usually handled by the provider you choose at checkout, not stored by Alfa Cutlery.
Can I ask you to delete my data?
You may request deletion in certain circumstances. Some records must be kept where we have a legal or other legitimate reason.
How do I make a privacy request?
Use the contact page or email info@alfacutlery.com. We may need enough detail to verify who you are and find the records.
Does the website use cookies?
Yes, for essential functions such as the basket and security, and possibly for analytics or marketing depending on the tools installed.
Have a privacy question?
Ask Alfa Cutlery
about your data.
If you want to know what we hold, raise a concern or exercise a data-protection right, contact us.
Privacy Policy · Check this page from time to time for updates. Last reviewed September 2026.
